I was tasked with developing the entire branding and creative output of a new energy drink. 
This project involved name generating, IPO trademark application, creating the design aesthetic and can artwork, website development & launch, Amazon store development and ancillary marketing materials.
We worked with a drinks agency to help us bring the brand to wholesalers & retailers as that was determined to be the best, more appropriate, route to market if the brand was to gain traction in the congested energy drinks space.
Targeting both male and female demographic, the branding had to convey a more mature aesthetic compared to your more "traditional" energy drinks with their vibrant, brash, aggressive colour schemes and artwork that are targeted towards a younger audience.
These designs had to appeal to someone with an active interest in fitness / wellness - it was decided that we'd base the brand concept around outdoor pursuits as that had more scope for striking visuals and a breadth activities that we could draw from. 
Amazon Store + Product Page
I developed and deployed the Amazon Storefront and individual products from start to finish for the brand, including submitting the Brand Registration to allow Incline to have its own branded store with A+ marketing content, adding all the product listings to the Amazon backend and setting up the pallet dispatches to send the initial stock of goods into Amazon warehouses.​​​​​​​
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