in 2021 we developed a collaboration project between Glen Affric Brewery and the team at The Anfield Wrap, the premier fan network for Liverpool Football Club.
Our first collaboration beer was a 5% modern style hazy pale ale called, A Golden Sky. Released on the 8th April 2021, it was an immediate success with TAW fans coming out to support both of us in their droves. Within 3 weeks we had almost completely sold out of the beer, all 8,000 cans!
Our second followup beer, aptly named We Go Again, was released on 29th July 2022 and came in the form of a crisp, refreshing 4.2% light lager, to honour Liverpool’s legendary season.
The design work on this label was particularly collaborative as The Anfield Wrap brought in their close friend, and legendary fashion / celebrity photographer, Gabriel Hutchinson to help provide images for the can label as he had done a photo assignment for TAW to shoot Liverpool FC's Victory Parade on 22nd May 2022. For those paying attention, we actually used an image of the LFC 2019 Victory Parade on our A Golden Sky label!
After going through 30+ images, we settled on this striking image shot on the waterfront in the heart of Liverpool City Centre. After some tweaking and appropriate levels of "red" added for dramatic effect, everyone involved was thrilled with the final result on the finished can.
