Mello Moose CBD is a CBD beverage company I helped develop in mid 2020 at Glen Affric to house a portfolio of CBD drink brands under one roof - separate from the brewery business.
The first brand that we launched was central focus of the portfolio, Mello Moose CBD Soda.
Many CBD drinks brands at the time, and still nowadays to an extent, play too much into the cannabis / stoner vernacular. I purposeful shunned all that in favour of a clean and elegant design language that whilst making it perfectly clear that this is a CBD beverage when looking at it, it did not scream pot leafs and insinuating motifs as those things have simply nothing to do with CBD; the non-psychoactive side of the cannabis plant..
